Press Releases

Game Changer Mattress, A Distribution Breakthrough

August 24th, 2015
 Contact:   Mike Rush
GameChangerMattress™, A Global Brand by Vrush Industries Inc.
Ph:  336-886-7700 x 23

Game Changer Mattress, A Distribution Breakthrough

High Point, NC, Sept. 2, 2015 -  A game changing mattress brand is being launched at the International High Point Furniture Market in the permanent Rush Furniture showroom located at 118 N. Wrenn St., High Point, NC.  The 90 SKU offering will be revolutionary to the sales and distribution of mattresses.
With the GameChangerBrand™, traditional and non-traditional mattress retailers will have the opportunity to enter and dominate the projected $ 24.65 Billion Dollar global mattress market with OEM, Store, and Private Label Branding.

"Let it Breathe™" branding and set-up in under a minute (see it in action on YouTube here) will change mattress industry distribution channels and consumer purchasing habits going forward.  The technically advanced and innovative products, construction, and packaging offers up to 73% space savings and convenient transport.  This process allows GameChangerBrand™  the ability to package a premium quality, 10" thick King size mattress into a 19” x 19” x 44” box.  Coupling this with our proprietary manufacturing construction, pressure relieving technology and design elements results in a great sleep day or night.

The Game Changer Mattress Category Domination Plan allows our King size mattress to ship conveniently via UPS or Fedex.  It also allows brick and mortar retailers who don't currently sell mattresses to enter this huge category, set to grow from $ 24 Billion dollars in 2017 to $ 37.9 Billion in 2020.

Cash & Carry will entice retailers to carry with new impulse sales and outstanding margins, and motivate consumers to buy. We are on the forefront of a product life cycle that will effect future merchants for generations to come.

GameChangerMattress™ is a global brand of quality mattresses by Vrush Industries Inc. that is dedicated to helping retailers succeed and grow.  We offer compelling sleep products that give the retailer distinct competitive advantage, new channels of distribution, and packaging solutions that overcome challenges of logistics and handling.   For additional information, please visit

The Rush Furniture High Point showroom is open to merchants during Furniture Markets and by appointment year-round.  To schedule a private appointment in-between markets please call 336-886-7700, ext. 23.


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